New POL-MAK Logo
POL-MAK unveils a new visual identity that combines the brand's 40-year heritage with a modern design.
Our previous logo, featuring the distinctive "eye" symbol, had been with us since 1986 and became an integral part of POL-MAK's brand recognition over the years. As our company has grown and strengthened its presence in international markets, we decided to refresh our visual identity to better reflect the current scale and nature of our business.
What remains unchanged
- The distinctive "eye" symbol, recognised by our customers and business partners for decades, has been retained as a standalone brand symbol.
- The full company name inside the symbol has been replaced with the clear "PM" initials, improving legibility even at smaller sizes.
- POL-MAK's signature vibrant blue remains the primary colour of our visual identity.
What is changing
- The POL-MAK name now functions as a separate wordmark, featuring a custom typeface developed in-house.
- The open composition and larger lettering allow greater flexibility in applying the logo across packaging, digital materials and advertising media.
- The hyphen that previously separated the two parts of the brand name has been replaced with a dot. Positioned at the centre of the wordmark, it symbolises our focus on product quality, customer needs and the continuous improvement of our processes.
- A new red accent adds energy and dynamism, expressing our readiness to take action.
Enjoy the moment
Our visual identity is complemented by the tagline "Enjoy the moment". It encourages us to pause and appreciate the here and now, reflecting how POL-MAK products accompany people in both everyday life and special occasions: at home, around the table and wherever people come together to share and celebrate moments.
The tagline is in English to reflect the international nature of POL-MAK's business.
How and when will the new logo be introduced?
The new visual identity will be introduced gradually, in line with the use of existing materials, products and packaging. This means that both the previous and new POL-MAK branding may appear alongside each other for some time.
Download the press release (PL, EN).
For enquiries regarding our new brand identity, please contact marketing@pol-mak.com.pl.